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Insurance broker / Business types / Retail and wholesale

Insurance for florists, flower shops and garden retailers in Germany

Flowers have a sell by date: if the cold room fails just before Mother's Day, the takings of your best week wilt with them. Plants, pots and decorations stand outside the shop, and wedding flowers are set up on the customer's premises. This page explains how to protect all of that and what it costs.

Insurance for florists and garden retailers

The question almost everyone asks first

Are the plants outside my shop insured?

Usually not automatically. Contents insurance applies to stock inside closed premises. Plants, pots and decorations on the pavement or an open sales area have to be included explicitly, and cover for theft outdoors is rarely available. Some insurers will add storm and hail damage to outdoor stock up to a limited amount.

What goes wrong in this trade

  1. 01

    The cold room fails

    Roses, tulips and foliage worth thousands of euros droop within a single weekend if the cooling unit gives up.

  2. 02

    Storm and hail

    Outdoor plant displays, glass canopies and the greenhouses of garden retailers take the weather head on.

  3. 03

    Wet floors

    Buckets of water, plant cuttings and damp tiles: customers and staff slipping over is the typical liability claim.

  4. 04

    Decorating at the venue

    While wedding flowers are being set up, a candle tips into the arrangement, or a fixing damages a church pew.

  5. 05

    Deliveries

    Bouquets and funeral wreaths have to arrive on time, often in a hurry and through city traffic.

  6. 06

    Closed in peak season

    Valentine's Day, Mother's Day, the Sunday of remembrance in November: if the shop is shut that week, a large part of the year's profit is gone.

Risk radar
Liability 2Fire and water 4Theft 2Cyber 1Downtime 4Health 3

Compared with other trades, 1 low to 5 high.

The insurance you need

Essential

Business liability

Pays for falls in the shop and for damage caused while decorating churches, function rooms and private homes.

Strongly advised

Business contents

Replaces fittings, the cold room, stock and decorations after fire, water, storm and burglary, and with cold storage cover also wilted stock after a breakdown.

Business interruption

Carries rent, wages and lost profit if the shop has to close in a peak season after a loss.

Fleet insurance

For the delivery van: motor liability is compulsory, and comprehensive cover pays off when you drive a lot in town.

Depends on the business

Machinery breakdown

Covers the cold room and chilled display against short circuits and breakdowns, which fire insurance does not pay for.

Commercial buildings

For garden retailers with their own greenhouse or sales hall, including the glass roof and storm damage.

Occupational disability

Protects florists whose work depends on their hands, their back and long hours on their feet.

What it costs: example prices

Flower shops are among the cheaper businesses to insure for liability. Cold storage, outdoor stock and loss of income cost more, because takings are concentrated in a few weeks of the year.

InsuranceExampleTypical range
Business liabilityFlower shop with one to three employees, 3 million euros coveraround 80 to 250 euros a year
Business contentsFittings, cold room and stock worth 50,000 eurosaround 150 to 400 euros a year
Business contentsAdd on for cold storage and outdoor stockaround 60 to 200 euros a year extra
Business interruptionLoss of income for up to twelve months, combined with contents insurancearound 80 to 250 euros a year
Fleet insuranceOne delivery van with third party liability and partial comprehensive coveraround 500 to 1,200 euros a year

For comparison: For a small flower shop, liability and contents insurance together cost roughly as much a year as five bridal bouquets.

Guide figures excluding insurance tax, as of September 2026. Liability figures follow publicly quoted examples for retail; property and cold storage are guide figures from our own quoting practice. The motor premium depends heavily on the vehicle and your no claims record.

Sources of the price examples

Our suggestions: three packages

01

Start

For: small flower shop or florist's workshop without a delivery van

  • Business liability
  • Business contents

Together around 250 to 650 euros a year

Request this package

02

Shop

For: flower shop with cold room, outdoor sales area and delivery service

  • Business liability
  • Business contents
  • Business interruption
  • Fleet insurance

Together around 900 to 2,100 euros a year

Request this package

03

Garden

For: garden retailer with its own greenhouse, cold store and several employees

  • Business liability
  • Business contents
  • Business interruption
  • Fleet insurance
  • Machinery breakdown
  • Commercial buildings

Together around 2,500 to 5,500 euros a year

Request this package

The worst day in the flower shop

Six losses that florists really experience, all on the Saturday before Mother's Day. Tap through and see who pays.

Damage so far€37,000
  1. The cold room is at 20 degrees because the unit failed overnight. The Mother's Day roses are hanging their heads.

    €4,500 · Paid by: Business contents

  2. The refrigeration engineer replaces the compressor in the cold room.

    €3,800 · Paid by: Machinery breakdown

  3. A customer slips on wet leaves at the entrance and breaks her arm.

    €8,000 · Paid by: Business liability

  4. Delivering a wreath down a narrow street, the van scrapes two parked cars.

    €4,200 · Paid by: Fleet insurance

  5. At a wedding, a candle falls into the arrangement on the altar and sets an altar cloth and a carpet alight.

    €7,500 · Paid by: Business liability

  6. A gust of wind rips off the canopy and hurls potted plants through the shop window.

    €9,000 · Paid by: Business contents

Which package would you have had?

Paid by insurance: €0
Out of your own pocket: €37,000

Illustrative amounts before any excess. Whether and how much is paid depends on the policy terms.

Practical tips from your broker

  1. Include cold storage cover, and insure the extra stock you carry before the big holidays.
  2. Have outdoor stock and decorations on the pavement named in the policy, even if only with a small limit for storm damage.
  3. Check that damage caused while decorating other people's premises, such as churches and function rooms, is included in your liability cover.
  4. Vases, stands and arches you lend to customers should be listed in your contents insurance as stock away from the premises.
  5. With a greenhouse or glass canopy you need glass insurance or a matching extension to your buildings cover.
  6. Loss of income cover is particularly worthwhile if a large share of your takings falls in just a few weeks of the year.

Why NAMMERT for your business

We understand seasonal businesses

With boats everything revolves around the season, and with flowers it does too. As a broker we compare how several insurers deal with peak stock levels and cold storage.

We settle claims ourselves

In boat insurance we handle claims in house, and we know that after a storm it is photos, weather data and stock lists that count. We pass that experience on to you.

Shop, van and family together

Your business, vehicle and personal cover are looked after in one place, on +49 3375 29 12 77.

A family business since 1989

We know how much handwork goes into a small business. Our advice costs you nothing.

Questions and answers

Frequently asked

What insurance does a flower shop need?

Public liability and contents insurance with cold storage cover. With a delivery van you add motor insurance, and if your trade is strongly seasonal, loss of income cover.

What does insurance for a flower shop cost?

Public liability starts at around 80 euros a year. Together with contents cover, small shops usually pay between 250 and 650 euros.

Is wilted stock covered after the cooling fails?

Only with a cold storage or spoilage add on. Without it, contents insurance only pays if fire or lightning caused the breakdown.

Am I covered while decorating a wedding?

Yes, through public liability, if work at customers' premises is included. Pay attention to damage to rented or borrowed rooms.

Will insurance pay for storm damage to my outdoor plants?

Only if outdoor stock is included. Many insurers cap the amount or require the stock to be brought inside at night.

Who pays if someone cuts themselves with a florist's knife at work?

For employees, the Berufsgenossenschaft, the statutory accident insurer. Owners should take out the voluntary cover it offers business owners or a private accident policy.

NAMMERT insurance broker

Request quotes for Florist

The recommended covers are already ticked. Change what does not fit; we obtain quotes and come back with a comparison. You can write in English.

1Who is it for?
2Which insurance?

Choose as many as you like. For each one, the details an insurer needs for a quote appear below.

Personal

Business

3Details

Business liability insurance in Germany (Betriebshaftpflicht)

Business contents insurance in Germany (Inhaltsversicherung)

Business interruption insurance in Germany (Betriebsunterbrechungsversicherung)

Fleet insurance in Germany (Kfz-Flottenversicherung)

4Your current policy
5How can we reach you?

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Boat insurance

NAMMERT Assekuradeur GmbH, insurance broker licensed under section 34d(1) of the German Trade Regulation Act, broker register no. D-C08Q-TOSD4-37. For boat and yacht insurance we act as underwriting agency, not as broker. Statutory disclosure (German) · Updated